Larenim Founder Kirsten Corcoran is an expert advisor on cosmetic toxicology pursuing wellness in our make-up

Los Angeles (2011)- What's In Your Make-up

"Studies of risk perception examine the judgements people make when they are asked to characterize and evaluate hazardous activities and consumer products. But although this research aims to aid risk analysis and policy-making by providing a basis for understanding and anticipating public responses to hazards and improving the communication of risk information among lay people, technical experts, and decision-makers and more importantly marketing departments. When it comes to the world of cosmetics we are bombarded by marketing ploys, gimmicks, quirks, and cosmetic companies driven by buyers. Safety is a concern we leave to the experts of the FDA, although with a subjective system laid out by the Division of Pharmacology it is often okay to question the system's requirements, standards, and even motives on some. As the climate of safety grows unstable on the cosmetics front, it is only a matter of time before ethical and conscious brands make a step to rise above the marketing chatter and toward a drive of safety and wellness."

                                                                          - Larenim make-up founder, Kirsten Corcoran 

Larenim founder Kirsten Corcoran has studied health and wellness and worked in the natural nutrition industry for almost 25 years. As the mother of five, ECO activist, and business owner, we are flabergasted by how she finds the time to put so much research and understanding into each of her products. With a new skin care line under the Larenim name and the only natural, organic, and completely chemical free mineral make-up on the market, Kirsten is making waves in the ECO community. With a brand under her belt and a thirst for knowledge and wellness awareness, Kirsten is pursuing the media to get her story through and answer questions from consumers on the true safety of cosmetics.

In depth information on Cosmetic toxicology and for an interview with Kirsten Corcoran regarding please contact Diamond Girl Media LA at 310-207-1477.